The last Short Takes, on May 3rd, was a bonanza for those seeking to better utilise social media in their business. We were lucky enough to have Kate van der Voort, founder of Social Mediology, give this excellent presentation on the subtle art of social media.
Kate proposed a paradigm shift in your marketing effort, moving from a traditional, brand-centric strategy, to the customer-centric methods of social media. Counter-intuitive ideas like letting go of control for greater reach, being generous with free content, and engaging with customers rather than simply reaching them, were put forth and explained to an appreciative packed house.
You can check out the full presentation below:
We’re thrilled with the quality of presentations that we’re seeing at Short Takes, and hope that you’ll be able to join us for the next one in July.
Special Offer:
At short takes, we normally steer well clear of any ‘up-sells’, but we were approached by so many people after the last event that we decided to get Kate back in for a special edition of her Social Media LIVE! workshop, especially for Short Takes attendees, here at Hunting With Pixels in June.
In this half day workshop, you will learn how to use Facebook, Twitter and LinkedIn strategically for your business, as well as hear about the latest trends in social media. We’ll also throw in a presentation on video SEO for those who would like to get more mileage out of their videos.
Kate is offering a special of $300 per person (more than 20% off the usual price). Space is limited, so please email your interest to start@huntingwithpixels.com.au
We will discuss the final date with you once we have our attendees. Hope to see you there!
We loved Michael’s presentation on business culture at last month’s Short Takes, hope you enjoy it as much as we did!
Michael Jones is a lecturer at the University of Wollongong, with a doctorate on management, looking at career commitment and motivation.
He has been researching Australian business behaviour in relation to behavioural customs in other countries. His experience is not just based on books.
After working in both commercial and private enterprise, and completing training as an Electronics Engineer with the Department of defence, Michael started his own company, employing several staff, manufacturing, importing and exporting electronic systems.
Michael has been lecturing and tutoring management subjects at UoW since 2002.
Like what you see?
The next Short Takes is on the 3rd of May, and this time the theme is: ‘Social Media; business tool or distraction?’ Check it out here.
Social media is huge. Social media is here to stay. It revolutionises everything we know and do and I hear it makes a mean latte too.
With social media experts and bootcamps popping up and yet another new platform emerging every second day, have we lost track of what matters?
One in three business owners is overwhelmed by social media and whether social media is actually effective as a business tool is a point of heated discussion, so it’s time to get enlightened by the gurus!
Let’s watch a video.
Anurag Chakradhar
Anurag is the interactive Director of Thinkun, a Sydney-based agency specialising in interactive mediums, from websites and social media strategy right through to online and mobile advertising.
They develop effective online communication that speaks clearly to any audience through any digital device.
Anurag is talking about how to build multi device, multi platform engagement with your target audience.
Kate van derVoort
Kate is a social media specialist and the founder and CEO of Social Mediology.
Social Mediology specialises in ‘from the ground up’ social media strategy, implementation and training for businesses.
Kate is one of Australia’s leading digital media coaches and is passionate about using online technologies to connect businesses with the customers, communities and causes they care about.
Kate’s presentation will be about how social media is a subtle art and requires a strategic approach with the right tools to make it work for your business.
Mike Boorn Plener
How can you really make Money with Twitter?
Mike Boorn Plener seems to think so and is kind enough to share his insights are Short Takes.
After a double degree in engineering and commerce he started in the corporate world in his native Denmark.
He moved to Australia 21 years ago and since then he has been involved in several different businesses from software and consulting to fashion.
Today Mike is a Business Growth Expert, helping smaller businesses become bigger businesses through effective use of marketing and social media, systemisation and leverage.
Get out of your office and be social the old fashioned way!
So get off your Facebook page, stop updating your education on Linked In and coming up with the latest Hash Tag and join us on at Short Takes to be inspired and gain new insights in how to make Social Media work for your business.
When: 3rd of May 2012 Time: 6.30 pm – 9.00 pm
Where: Hunting with Pixels, Level 1, 270 King Street, Newtown, 2042
Price: $ 20.00 (includes drinks and finger food so that’s pretty sweet!)
Behaving in way that is congruent with your brand and beneficial to your business is harder that you may think.
How do you behave when you walk into a networking function where you know noone? How do you introduce yourself? Should you talk business straight away or have small talk first? Suit or shirt?
Want to see Lady Danielle in action and learn more about how to connect the behaviour of you/your staff to your brand so you can really start cooking with gas business wise?
Check out our video on the next Short Takes:
Our next Short Takes is on the 4th of April at the Hunting With Pixels Headquarters in Newtown.
Earlier this year, we caught up for a social with the charming Andy Ellwood, Director of Business Development for Gowalla, a location-based social media group. For more info about Andy, click here.
In these final two clips from our interview, Andy talks about where he thinks social media is going, and discusses how his company, Gowalla, fits into the future.
Andy is not the first to suggest that social media has reached saturation point, and is now beginning to contract. He quotes entrepreneur Leonard Brody in calling this contracted social media environment the “Small Room” era. Broadly speaking, this means that instead of using our social media to interact with the entire internet, a space that is growing larger by the second, we will limit our interaction to those people who mean something to us, our friends and contacts.
This will also lead to a rise in what is known as curation. Like a curator in a museum, we will arrange and display our thoughts and knowledge for our friends, and these recommendations will shape our online spaces.
If this does become the norm, it will become harder for businesses to use social media to advertise. Rather than having a broad receptive audience, companies will need to form actual relationships, and only those that are able to become trusted curators will be able to thrive in the space.
With this prediction in mind, Andy’s company, Gowalla, has set out to enable users of it’s location sharing software to tell a story, to share with their friends what a given space means to them, and to impart knowledge about the physical world through social media.
It is this peer-to-peer system that forms the basis of Gowalla’s business model. Andy likens it to sharing your passport, with each stamp on the passport coming with a personal story attached. Hopefully, the person reading about where you’ve been and what you’ve done would take away ideas and knowledge, and share that with their friends, and on it goes.
Even if the so-called “Small Room” era never comes about in the way predicted, it is still a solid business model for Gowalla, and gives a more personal alternative to the wide-band style of social media use that is predominant today.
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