Video interview with Alchemy’s Kate Ingham: How do you build credibility around your business? Posted on November 4, 2011
Yesterday we had the pleasure of interviewing Kate Ingham, one of the partners of Alchemy Equities, a company that specialises in commercialising business.
How do you build credibility around your business?
At some point your business will need resources to reach a next level. Alchemy Equities is about helping businesses get access to funding and support to make that happen.
A key element of getting access to resources is building credibility around your business.
Kate shared a number of strategies to build credibility in our interview:
Work hard.
Balance your entrepreneurial enthusiasm with experience: Build a team with that includes people with significant experience.
Exposure and network. Make sure who ever is on your team also has exposure and a network that helps build the business
Create solid communication around building the credibility of the team: investors want to see a team of people who complement each other, not an individual.
So how do you create that kind of communication?
When you work on building credibility, look at how your collateral is communicated;
Show attention to detail. If you sweat the small stuff your clients and investors will question your capability to execute what you promise.
Consistency. Be clear and a 100% consistent about what you want to communicate.
Don’t bluff it. Be honest and authentic about what your doing, including what you’re not getting right. Communicate to your audience how you’re dealing with issues; that’s what ultimately builds trust.
Adjust you communication to your target audience. The people you’re communicating to are savvy. Choose language that’s appropriate.
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